Get webinar registrations from Instagram comments

A teaching reel can lead to a live workshop on the same topic. A WEBINAR Spark sends the registration page so viewers can reserve a place and receive joining details through your event platform.

• TriggerA keyword comment on the selected Instagram post or reel.
• KeywordWEBINAR
• DeliverySend the registration page; your webinar platform confirms the place and sends joining information.

1. 1

   Prepare the destination

   Create the event page with the topic, date, time zone, duration, price if applicable, and replay policy. Configure the event platform’s confirmation and reminder emails. Prefer a registration page over posting an unrestricted live-room link.

2. 2

   Connect Instagram and create a Spark

   Sign in to DM Spark on the web and connect your Instagram Business or Creator account through Instagram’s login. From the dashboard, choose Create Spark, select the correct connected account, and give it a name that identifies the resource and campaign.

3. 3

   Choose the trigger and scope

   Under When someone…, choose “comments on your posts”. Select only the post or reel promoting this resource. Leave Every post, including future posts off when other posts offer different resources.

4. 4

   Add WEBINAR as the keyword

   Add WEBINAR in the keywords field. Choose With keywords rather than Every comment so unrelated replies do not receive this offer. Use the same word in your public invitation and avoid overlapping active keyword Sparks.

5. 5

   Write the DM and add the link button

   Under Then, in their DMs, choose One message. Use this delivery text: “Here’s the product-photography workshop signup page. It lists the date and time zone; register there for the joining details.” Add a link button labeled “Register for workshop” and paste your destination URL. Send the registration page; your webinar platform confirms the place and sends joining information. Check the message and button in the phone preview.

6. 6

   Save, go live, and test

   Save the Spark and check that it is Live; if it is a draft or paused, choose Go live and complete any post selection. Complete a test registration from the DM and check the confirmation, time zone, and access details in your event platform. Your own connected account’s comments do not trigger the Spark.

7. 7

   Publish the invitation and check results

   Add the example invitation below to your caption and on-screen text once the test works. Review messages sent, people reached, and link clicks on the Spark. Use the destination platform’s reports to check outcomes beyond link clicks.

Adapt these examples to the resource you actually offer. Replace the example destination with your own tested URL in the link-button field.

• Caption invitationComment WEBINAR for the registration page for my live product-photography workshop.
• Automatic DMHere’s the product-photography workshop signup page. It lists the date and time zone; register there for the joining details.
• Link button labelRegister for workshop

Pause or update the Spark after the event. A reel can keep attracting viewers after the live date; switch to a replay page only if your message explains that it is a replay. DM Spark does not schedule event emails or track attendance.

Complete a test registration from the DM and check the confirmation, time zone, and access details in your event platform.

This walkthrough uses One message to deliver the requested link directly. Ask, then send is also available on Free if you want an opening button before the link. Each outgoing DM counts toward your allowance.

On the Creator plan, a sequence can add email capture or an eligible reminder. For comment triggers, the person must tap or reply before another DM can be sent; clicking a website link alone does not count as that reply. Later messages must stay within Instagram’s allowed messaging window. See the Spark setup guide and email capture guide before adding those steps.