Send a workout plan PDF from Instagram comments

A fitness reel demonstrates a few exercises; the download explains how to put them into a week. A WORKOUT Spark gives interested viewers a written plan they can refer to later.

• TriggerA keyword comment on the selected Instagram post or reel.
• KeywordWORKOUT
• DeliveryUse your program download or sales page; DM Spark delivers your prepared resource.

1. 1

   Prepare the destination

   Create a program page or PDF that states the intended experience level, equipment, days per week, exercise order, and rest periods. Use a specific plan, such as a three-day dumbbell routine, so the promise and the resource match.

2. 2

   Connect Instagram and create a Spark

   Sign in to DM Spark on the web and connect your Instagram Business or Creator account through Instagram’s login. From the dashboard, choose Create Spark, select the correct connected account, and give it a name that identifies the resource and campaign.

3. 3

   Choose the trigger and scope

   Under When someone…, choose “comments on your posts”. Select only the post or reel promoting this resource. Leave Every post, including future posts off when other posts offer different resources.

4. 4

   Add WORKOUT as the keyword

   Add WORKOUT in the keywords field. Choose With keywords rather than Every comment so unrelated replies do not receive this offer. Use the same word in your public invitation and avoid overlapping active keyword Sparks.

5. 5

   Write the DM and add the link button

   Under Then, in their DMs, choose One message. Use this delivery text: “Here’s the three-day dumbbell plan from the reel. It includes the weekly schedule, exercise order, and rest periods.” Add a link button labeled “Get workout plan” and paste your destination URL. Use your program download or sales page; DM Spark delivers your prepared resource. Check the message and button in the phone preview.

6. 6

   Save, go live, and test

   Save the Spark and check that it is Live; if it is a draft or paused, choose Go live and complete any post selection. Check the request from a second account, then read the PDF on a phone. Confirm the exercises and equipment match the reel. Your own connected account’s comments do not trigger the Spark.

7. 7

   Publish the invitation and check results

   Add the example invitation below to your caption and on-screen text once the test works. Review messages sent, people reached, and link clicks on the Spark. Use the destination platform’s reports to check outcomes beyond link clicks.

Adapt these examples to the resource you actually offer. Replace the example destination with your own tested URL in the link-button field.

• Caption invitationComment WORKOUT for the free three-day dumbbell plan shown in this reel.
• Automatic DMHere’s the three-day dumbbell plan from the reel. It includes the weekly schedule, exercise order, and rest periods.
• Link button labelGet workout plan

A keyword request does not tell you someone’s experience, limitations, or goals. Keep the automatic reply focused on the advertised plan and direct individual questions to your normal coaching process. Avoid implying the software generates a personalized program.

Check the request from a second account, then read the PDF on a phone. Confirm the exercises and equipment match the reel.

This walkthrough uses One message to deliver the requested link directly. Ask, then send is also available on Free if you want an opening button before the link. Each outgoing DM counts toward your allowance.

On the Creator plan, a sequence can add email capture or an eligible reminder. For comment triggers, the person must tap or reply before another DM can be sent; clicking a website link alone does not count as that reply. Later messages must stay within Instagram’s allowed messaging window. See the Spark setup guide and email capture guide before adding those steps.