Send a yoga routine from Instagram story replies

Share a short preview of your ten-minute morning practice in a story, then invite a reply for the full routine. The Spark turns that reply into a direct route to the complete session.

• TriggerA keyword reply to an Instagram story on your connected account.
• KeywordYOGA
• DeliveryThe DM button links to your complete class video or routine page.

1. 1

   Prepare the destination

   Prepare a public video or routine page. Include the duration, equipment, intended level, and any options you normally explain with the practice. Check that an unlisted video is accessible to someone who is not logged into your account.

2. 2

   Connect Instagram and create a Spark

   Sign in to DM Spark on the web and connect your Instagram Business or Creator account through Instagram’s login. From the dashboard, choose Create Spark, select the correct connected account, and give it a name that identifies the resource and campaign.

3. 3

   Choose the trigger and scope

   Under When someone…, choose “replies to a story”. This keyword matches replies across your stories on this account. Use a distinct word if another live story offers a different resource.

4. 4

   Add YOGA as the keyword

   Add YOGA in the keywords field. Choose With keywords rather than Every reply so unrelated replies do not receive this offer. Use the same word in your public invitation and avoid overlapping active keyword Sparks.

5. 5

   Write the DM and add the link button

   Under Then, in their DMs, choose One message. Use this delivery text: “Here’s the ten-minute morning practice. You’ll find the complete video and what to bring on this page.” Add a link button labeled “Watch the practice” and paste your destination URL. The DM button links to your complete class video or routine page. Check the message and button in the phone preview.

6. 6

   Save, go live, and test

   Save the Spark and check that it is Live; if it is a draft or paused, choose Go live and complete any post selection. Reply YOGA to the story from a second account and check the complete video plays inside Instagram’s browser.

7. 7

   Publish the invitation and check results

   Add the example invitation below to your story once the test works. Review messages sent, people reached, and link clicks on the Spark. Use the destination platform’s reports to check outcomes beyond link clicks.

Adapt these examples to the resource you actually offer. Replace the example destination with your own tested URL in the link-button field.

• Story invitationReply YOGA and I’ll send you the full ten-minute morning practice.
• Automatic DMHere’s the ten-minute morning practice. You’ll find the complete video and what to bring on this page.
• Link button labelWatch the practice

A story-keyword Spark matches the keyword across story replies on the connected account, rather than identifying one specific story. If two active stories promote different routines, give them different words and Sparks. Pause an outdated routine offer when it ends.

Reply YOGA to the story from a second account and check the complete video plays inside Instagram’s browser.

This walkthrough uses One message to deliver the requested link directly. Ask, then send is also available on Free if you want an opening button before the link. Each outgoing DM counts toward your allowance.

On the Creator plan, a sequence can add email capture or an eligible reminder. For comment triggers, the person must tap or reply before another DM can be sent; clicking a website link alone does not count as that reply. Later messages must stay within Instagram’s allowed messaging window. See the Spark setup guide and email capture guide before adding those steps.