Send a podcast episode from Instagram comments

A podcast clip gets attention for one moment; the viewer needs the full conversation. A post-specific EPISODE Spark sends the episode behind that clip rather than making them browse the show’s entire feed.

• TriggerA keyword comment on the selected Instagram post or reel.
• KeywordEPISODE
• DeliverySend the specific episode page or up to three clearly labeled listening destinations.

1. 1

   Prepare the destination

   Publish an episode page with the guest, title, summary, and listening options. Link to that episode on each platform rather than the show homepage. If you offer a video version and transcript, make those destinations easy to distinguish.

2. 2

   Connect Instagram and create a Spark

   Sign in to DM Spark on the web and connect your Instagram Business or Creator account through Instagram’s login. From the dashboard, choose Create Spark, select the correct connected account, and give it a name that identifies the resource and campaign.

3. 3

   Choose the trigger and scope

   Under When someone…, choose “comments on your posts”. Select only the post or reel promoting this resource. Leave Every post, including future posts off when other posts offer different resources.

4. 4

   Add EPISODE as the keyword

   Add EPISODE in the keywords field. Choose With keywords rather than Every comment so unrelated replies do not receive this offer. Use the same word in your public invitation and avoid overlapping active keyword Sparks.

5. 5

   Write the DM and add the link button

   Under Then, in their DMs, choose One message. Use this delivery text: “Here’s the full conversation with Maya. The episode page includes audio, video, and the transcript.” Add a link button labeled “Listen to the episode” and paste your destination URL. Send the specific episode page or up to three clearly labeled listening destinations. Check the message and button in the phone preview.

6. 6

   Save, go live, and test

   Save the Spark and check that it is Live; if it is a draft or paused, choose Go live and complete any post selection. Comment EPISODE from another account and confirm the audio and video links open the exact guest conversation shown in the clip. Your own connected account’s comments do not trigger the Spark.

7. 7

   Publish the invitation and check results

   Add the example invitation below to your caption and on-screen text once the test works. Review messages sent, people reached, and link clicks on the Spark. Use the destination platform’s reports to check outcomes beyond link clicks.

Adapt these examples to the resource you actually offer. Replace the example destination with your own tested URL in the link-button field.

• Caption invitationComment EPISODE for the full conversation with Maya about building a creative business.
• Automatic DMHere’s the full conversation with Maya. The episode page includes audio, video, and the transcript.
• Link button labelListen to the episode

A show’s latest-episode URL may change after the next release. Use a permanent episode URL so older clips keep sending the right conversation. DM Spark does not start playback, subscribe listeners, or measure listening time.

Comment EPISODE from another account and confirm the audio and video links open the exact guest conversation shown in the clip.

This walkthrough uses One message to deliver the requested link directly. Ask, then send is also available on Free if you want an opening button before the link. Each outgoing DM counts toward your allowance.

On the Creator plan, a sequence can add email capture or an eligible reminder. For comment triggers, the person must tap or reply before another DM can be sent; clicking a website link alone does not count as that reply. Later messages must stay within Instagram’s allowed messaging window. See the Spark setup guide and email capture guide before adding those steps.