Send Lightroom presets from Instagram comments

A before-and-after editing reel makes viewers ask how to get the same look. A PRESET Spark sends the preset pack shown in the reel together with a clear route to its installation instructions.

• TriggerA keyword comment on the selected Instagram post or reel.
• KeywordPRESET
• DeliverySend a download-page link for a free preset or a checkout link for a paid pack.

1. 1

   Prepare the destination

   Prepare a download or product page that states which Lightroom versions and preset formats your pack supports. Include installation instructions and examples. For a paid pack, keep the preset files behind your store’s purchase access.

2. 2

   Connect Instagram and create a Spark

   Sign in to DM Spark on the web and connect your Instagram Business or Creator account through Instagram’s login. From the dashboard, choose Create Spark, select the correct connected account, and give it a name that identifies the resource and campaign.

3. 3

   Choose the trigger and scope

   Under When someone…, choose “comments on your posts”. Select only the post or reel promoting this resource. Leave Every post, including future posts off when other posts offer different resources.

4. 4

   Add PRESET as the keyword

   Add PRESET in the keywords field. Choose With keywords rather than Every comment so unrelated replies do not receive this offer. Use the same word in your public invitation and avoid overlapping active keyword Sparks.

5. 5

   Write the DM and add the link button

   Under Then, in their DMs, choose One message. Use this delivery text: “Here’s the mobile preset from the reel. The download page includes the installation instructions and supported Lightroom version.” Add a link button labeled “Get the preset” and paste your destination URL. Send a download-page link for a free preset or a checkout link for a paid pack. Check the message and button in the phone preview.

6. 6

   Save, go live, and test

   Save the Spark and check that it is Live; if it is a draft or paused, choose Go live and complete any post selection. Follow the download from another account and complete an installation using the instructions you provide. Check the free file is accessible. Your own connected account’s comments do not trigger the Spark.

7. 7

   Publish the invitation and check results

   Add the example invitation below to your caption and on-screen text once the test works. Review messages sent, people reached, and link clicks on the Spark. Use the destination platform’s reports to check outcomes beyond link clicks.

Adapt these examples to the resource you actually offer. Replace the example destination with your own tested URL in the link-button field.

• Caption invitationComment PRESET for the free mobile preset used in this before-and-after edit.
• Automatic DMHere’s the mobile preset from the reel. The download page includes the installation instructions and supported Lightroom version.
• Link button labelGet the preset

A nice preview does not guarantee the same result on every photo. Explain the pack’s compatibility and any adjustments in the destination page. DM Spark delivers the link, not a preset attachment, and does not install files into Lightroom.

Follow the download from another account and complete an installation using the instructions you provide. Check the free file is accessible.

This walkthrough uses One message to deliver the requested link directly. Ask, then send is also available on Free if you want an opening button before the link. Each outgoing DM counts toward your allowance.

On the Creator plan, a sequence can add email capture or an eligible reminder. For comment triggers, the person must tap or reply before another DM can be sent; clicking a website link alone does not count as that reply. Later messages must stay within Instagram’s allowed messaging window. See the Spark setup guide and email capture guide before adding those steps.