Send a packing list from Instagram story replies

A packing story shows what fits in your bag. Deliver the complete checklist when someone replies PACK so they can use it before their own trip.

• TriggerA keyword reply to an Instagram story on your connected account.
• KeywordPACK
• DeliverySend the public packing checklist or its download page in the DM.

1. 1

   Prepare the destination

   Prepare a checklist for a defined trip: carry-on only, a winter weekend, or a week at the beach. Include the trip length, climate assumptions, and any reusable blanks. Host a printable or mobile-friendly version that opens without a permission request.

2. 2

   Connect Instagram and create a Spark

   Sign in to DM Spark on the web and connect your Instagram Business or Creator account through Instagram’s login. From the dashboard, choose Create Spark, select the correct connected account, and give it a name that identifies the resource and campaign.

3. 3

   Choose the trigger and scope

   Under When someone…, choose “replies to a story”. This keyword matches replies across your stories on this account. Use a distinct word if another live story offers a different resource.

4. 4

   Add PACK as the keyword

   Add PACK in the keywords field. Choose With keywords rather than Every reply so unrelated replies do not receive this offer. Use the same word in your public invitation and avoid overlapping active keyword Sparks.

5. 5

   Write the DM and add the link button

   Under Then, in their DMs, choose One message. Use this delivery text: “Here’s the five-day summer carry-on checklist. It has a printable version and space to add your own essentials.” Add a link button labeled “Get packing list” and paste your destination URL. Send the public packing checklist or its download page in the DM. Check the message and button in the phone preview.

6. 6

   Save, go live, and test

   Save the Spark and check that it is Live; if it is a draft or paused, choose Go live and complete any post selection. Reply PACK from a second account, then check the checklist opens and can be saved or printed from your chosen host.

7. 7

   Publish the invitation and check results

   Add the example invitation below to your story once the test works. Review messages sent, people reached, and link clicks on the Spark. Use the destination platform’s reports to check outcomes beyond link clicks.

Adapt these examples to the resource you actually offer. Replace the example destination with your own tested URL in the link-button field.

• Story invitationReply PACK for my carry-on-only checklist for a five-day summer trip.
• Automatic DMHere’s the five-day summer carry-on checklist. It has a printable version and space to add your own essentials.
• Link button labelGet packing list

A story keyword applies across matching story replies on the account. Do not promote PACK for both winter and beach lists at the same time unless they share one selection page. Use different words for different active offers.

Reply PACK from a second account, then check the checklist opens and can be saved or printed from your chosen host.

This walkthrough uses One message to deliver the requested link directly. Ask, then send is also available on Free if you want an opening button before the link. Each outgoing DM counts toward your allowance.

On the Creator plan, a sequence can add email capture or an eligible reminder. For comment triggers, the person must tap or reply before another DM can be sent; clicking a website link alone does not count as that reply. Later messages must stay within Instagram’s allowed messaging window. See the Spark setup guide and email capture guide before adding those steps.