Send home decor links from Instagram comments

A room makeover reel can generate repeated questions about the rug, lamp, and shelving. A SOURCES Spark delivers the room’s shopping list while the reel is still the context for the request.

• TriggerA keyword comment on the selected Instagram post or reel.
• KeywordSOURCES
• DeliveryThe link opens a source list for that room, with retailer links maintained by you.

1. 1

   Prepare the destination

   Prepare a room-specific source page. List dimensions, finishes, and the version shown where retailers sell several similar items. Separate exact sources from alternatives, and check that older products still have usable pages.

2. 2

   Connect Instagram and create a Spark

   Sign in to DM Spark on the web and connect your Instagram Business or Creator account through Instagram’s login. From the dashboard, choose Create Spark, select the correct connected account, and give it a name that identifies the resource and campaign.

3. 3

   Choose the trigger and scope

   Under When someone…, choose “comments on your posts”. Select only the post or reel promoting this resource. Leave Every post, including future posts off when other posts offer different resources.

4. 4

   Add SOURCES as the keyword

   Add SOURCES in the keywords field. Choose With keywords rather than Every comment so unrelated replies do not receive this offer. Use the same word in your public invitation and avoid overlapping active keyword Sparks.

5. 5

   Write the DM and add the link button

   Under Then, in their DMs, choose One message. Use this delivery text: “Here are the living room sources, including the rug size and lamp finish. The page also notes alternatives for unavailable items.” Add a link button labeled “See room sources” and paste your destination URL. The link opens a source list for that room, with retailer links maintained by you. Check the message and button in the phone preview.

6. 6

   Save, go live, and test

   Save the Spark and check that it is Live; if it is a draft or paused, choose Go live and complete any post selection. Open the room list from the DM and follow the rug and lamp links. Confirm finishes and dimensions match the reel. Your own connected account’s comments do not trigger the Spark.

7. 7

   Publish the invitation and check results

   Add the example invitation below to your caption and on-screen text once the test works. Review messages sent, people reached, and link clicks on the Spark. Use the destination platform’s reports to check outcomes beyond link clicks.

Adapt these examples to the resource you actually offer. Replace the example destination with your own tested URL in the link-button field.

• Caption invitationComment SOURCES for the furniture and decor list from this living room makeover.
• Automatic DMHere are the living room sources, including the rug size and lamp finish. The page also notes alternatives for unavailable items.
• Link button labelSee room sources

Name each Spark after the room or project. A whole-home list can obscure the item a viewer asked about. DM Spark sends the saved destination; it does not watch stock, substitute items, or pull fresh prices from retailers.

Open the room list from the DM and follow the rug and lamp links. Confirm finishes and dimensions match the reel.

This walkthrough uses One message to deliver the requested link directly. Ask, then send is also available on Free if you want an opening button before the link. Each outgoing DM counts toward your allowance.

On the Creator plan, a sequence can add email capture or an eligible reminder. For comment triggers, the person must tap or reply before another DM can be sent; clicking a website link alone does not count as that reply. Later messages must stay within Instagram’s allowed messaging window. See the Spark setup guide and email capture guide before adding those steps.