Instagram DM automation in India

Use an Instagram Business or Creator account that you can authorize through Instagram's login screen. DM Spark connects through Meta's official API and does not ask you to share your Instagram password.

DM Spark is open for signup. If new signups are temporarily paused, you can join the waitlist while existing accounts continue to sign in. Start with the web app at dmspark.io.

These are sample offers you can adapt to your audience and the pages you already use.

• Festive collections and small shopsShow a Diwali gift collection or a new clothing range in a reel. Ask viewers to comment CATALOG, then send a link to a catalog with current INR prices, delivery areas, and ordering instructions.
• Classes, coaching, and workshopsInvite people to comment DETAILS for the syllabus or registration page. Put session times in IST and explain online versus in-person attendance on the destination page.
• Food and recipe creatorsAsk for RECIPE and send the recipe page. Include the ingredient measurements and substitutions your viewers need, rather than making them search through comments.
• Salons, studios, and local servicesUse a DM keyword reply for PRICE or BOOK. Link to a current service list or booking page that clearly states the location, hours, and prices.

1. 1

   Connect your Instagram Business or Creator account

   Sign up free at dmspark.io, then connect through Instagram’s own login and permission screen. A personal Instagram account must switch to a professional account first.

2. 2

   Pick one offer and one keyword

   For a festive collection, use a reel showing the products and a keyword such as CATALOG. For a class or workshop, use DETAILS and link to the registration page. Choose the keyword your audience will actually type.

3. 3

   Create a comment Spark and write the DM

   Choose comments on a post, select the reel, and add the keyword. Start with One message: write the reply and add a link button to the catalog or registration page. An optional public reply can tell the commenter to check their DMs.

4. 4

   Test from a second Instagram account

   Go live, comment the keyword from a different account, and check the DM and link. Test each keyword spelling you plan to advertise, including regional-language or Roman-script variants.

5. 5

   Publish the invitation and review clicks

   Tell viewers exactly what to comment and what they will receive. Review messages sent and tracked link clicks on the Spark. A click shows interest; it does not confirm an order or payment.

You write the caption, keywords, and reply. If your audience mixes English with Hindi or another regional language, choose a clear keyword and add the variants you want to recognize. DM Spark does not automatically translate a message or infer every spelling of a word.

For example: Comment CATALOG for the Diwali collection and delivery details. The DM could say: Here's the collection. Prices and delivery areas are on the catalog page. Keep the destination in the same language as the offer where possible, and test the complete experience on a phone.

Free includes 500 messages per month, one connected account, and unlimited One message or Ask, then send Sparks. No credit card is required.

Creator's published list price is US$17 per month for 25,000 messages per billing period, up to three connected accounts, sequences, and email capture. Creator customers can add 10,000 messages for US$5. Sending pauses at your limit; there are no overage charges. See the pricing page for plan details.

Check the final currency, total, and payment methods at checkout. Your bank may apply conversion or international transaction fees. This guide does not promise a fixed INR price or UPI support.

Indian-issued cards have additional recurring-payment requirements, even when the seller is outside India. Stripe documents mandate registration, authentication, and advance debit notices in its India recurring payments guide. Payment success depends on your card, issuer, and checkout; start on Free if you want to test the automation first.

Only send messages in response to the person's interaction. A comment can start one private reply; the person must tap or reply before the conversation can continue. Follow-up messages stay within Instagram's allowed messaging window.

If you collect an email on the Creator plan, explain why you need it. A saved email is not automatic permission to send ongoing marketing. Use a separate opt-in for your mailing list.

A link to a store, booking page, or checkout opens that provider's page. DM Spark does not collect the shopper's payment, confirm delivery, or record a sale from a link click. Make prices, delivery coverage, and booking terms clear at the destination.