Build Instagram DM automations with Claude or ChatGPT

Some Sparks take a few steps to set up: a link, then a question, then a follow-up a few hours later. If you use Claude or ChatGPT, you can describe that Spark in one sentence instead.

Your AI app builds the Spark and gives you a link to it. Open the link in DM Spark, pick the post if the Spark needs one, and turn it on.

It's part of DM Spark Creator and Studio, as DM Spark MCP. You also need a connected Instagram or Facebook account.

Every app uses the same server URL. You connect once per app.

1. 1

   Add DM Spark to your AI app

   Add a custom connector with the server URL https://api.dmspark.io/mcp. The steps for Claude, Claude Code and ChatGPT are below.

2. 2

   Approve it on DM Spark

   A DM Spark page opens in your browser. Sign in if asked, check the app name, and press Allow.

3. 3

   Describe a Spark

   Say what should start the Spark and what to send. The app builds it and gives you a link to open it in DM Spark.

• Claude (web or desktop app)

  Opens Claude with DM Spark filled in. Choose Add, then Connect.

  Add to Claude

  If the form doesn’t open after sign-in, select Add to Claude again. Or open Customize → Connectors, add a custom web connector named DM Spark, and paste the server URL.

  https://api.dmspark.io/mcpCopy

• ChatGPT

  In Settings → Apps & Connectors → Advanced settings, turn on Developer mode. Then choose Create, name it DM Spark, paste the server URL, and set authentication to OAuth.

  https://api.dmspark.io/mcpCopy

  Set up ChatGPT

• Claude Code

  Run this in your terminal. Then type /mcp, pick dmspark, and choose Authenticate.

  claude mcp add --scope user --transport http dmspark https://api.dmspark.io/mcpCopy

To check the connection, ask the app to list your Sparks.

Say what should start the Spark and what to send, and paste your real links. Swap in your own keywords and URLs.

• Ask story repliers for their email

  Copy

  When someone replies to my story, send my recipe link, ask for their email, and if they don't share it within 6 hours, follow up.

  Sends your link, asks for an email, and follows up with people who don't share one. Email steps and follow-ups work on Instagram.

• Send a guide to people who comment

  Copy

  Here's my reel: [paste link]. When someone comments GUIDE, DM them my free guide at [your URL] and reply under their comment so they know to check their DMs.

  Builds a comment Spark for that reel. Paste a link to one of your recent posts.

• Get ready for a post you haven't published

  Copy

  I'm posting Thursday at 9am New York time. Set it up so anyone who comments RECIPE gets the recipe link.

  Sets up a Spark for your next post, starting at the time you give.

• Answer common questions in DMs

  Copy

  When someone DMs me PRICE, show a menu with Prices, Booking, and Shipping, and answer each one.

  Builds a DM keyword Spark with a menu. Put your real prices and links in the prompt.

• Change a Spark you already have

  Copy

  Change the button on my RECIPE Spark to say Get the recipe.

  The app edits the Spark and sends you the link.

To see what each kind of step does, read how to create a Spark.

• It canRead and edit your Sparks, create new ones, delete Sparks that are off, and attach a post from a link you paste.
• It can'tBrowse your posts, see your DMs, contacts or results, send messages, or turn a Spark on or off.
• Your chatThe Spark details the app reads become part of your chat with that app, under that app's privacy terms.

You can see every connected app, and disconnect any of them, in DM Spark under Settings → Connected apps.