Book coaching discovery calls through Instagram DMs

A coaching post can invite interested viewers to a discovery call. An incoming CALL message returns the booking page so the person can choose a time without an exchange about availability.

• TriggerAn incoming Instagram DM containing your keyword.
• KeywordCALL
• DeliveryYour scheduling tool manages availability, booking, intake, and calendar confirmations.

1. 1

   Prepare the destination

   Prepare a booking page with the call’s purpose, duration, price or free status, time-zone handling, and any intake questions. Check available slots and the confirmation process. Name the offer specifically so people understand what kind of conversation they are booking.

2. 2

   Connect Instagram and create a Spark

   Sign in to DM Spark on the web and connect your Instagram Business or Creator account through Instagram’s login. From the dashboard, choose Create Spark, select the correct connected account, and give it a name that identifies the resource and campaign.

3. 3

   Choose the trigger and scope

   Under When someone…, choose “sends you a DM”. This keyword applies to incoming DMs on the connected account. Keep it distinct from other active DM-keyword Sparks.

4. 4

   Add CALL as the keyword

   Add CALL in the keywords field. Use the Keywords in the message field. Use the same word in your public invitation and avoid overlapping active keyword Sparks.

5. 5

   Write the DM and add the link button

   Under Then, in their DMs, choose One message. Use this delivery text: “Here’s the booking page for the free twenty-minute discovery call. Choose a time there and answer the short intake questions.” Add a link button labeled “Book discovery call” and paste your destination URL. Your scheduling tool manages availability, booking, intake, and calendar confirmations. Check the message and button in the phone preview.

6. 6

   Save, go live, and test

   Save the Spark and check that it is Live; if it is a draft or paused, choose Go live and complete any post selection. Send CALL from another account and check mobile time-zone display. Complete and cancel a test booking using your scheduling tool’s process.

7. 7

   Publish the invitation and check results

   Add the example invitation below to your caption or profile once the test works. Review messages sent, people reached, and link clicks on the Spark. Use the destination platform’s reports to check outcomes beyond link clicks.

Adapt these examples to the resource you actually offer. Replace the example destination with your own tested URL in the link-button field.

• Caption invitationDM me CALL for the booking page for a free twenty-minute creator coaching discovery call.
• Automatic DMHere’s the booking page for the free twenty-minute discovery call. Choose a time there and answer the short intake questions.
• Link button labelBook discovery call

This is a request-driven booking link, not an automatic sales conversation. Keep CALL assigned to one active DM offer and use different words for different appointment types. Do not count sent links as booked calls.

Send CALL from another account and check mobile time-zone display. Complete and cancel a test booking using your scheduling tool’s process.

This walkthrough uses One message to deliver the requested link directly. Ask, then send is also available on Free if you want an opening button before the link. Each outgoing DM counts toward your allowance.

On the Creator plan, a sequence can add email capture or an eligible reminder. For comment triggers, the person must tap or reply before another DM can be sent; clicking a website link alone does not count as that reply. Later messages must stay within Instagram’s allowed messaging window. See the Spark setup guide and email capture guide before adding those steps.