How to create a Spark

A Spark is an automation that sends DMs based on comments, story replies, or DM keywords. Follow these steps to set one up in minutes.

What is a Spark?

A Spark is DM Spark's core building block. It's an automation rule that watches for a specific trigger (a keyword in a comment, a story reply, or a DM) and sends a pre-written DM in response. Think of it as "if someone does X, send them Y."

There are three types of Sparks, each designed for a different Instagram touchpoint:

Step-by-step setup

1. 1) Connect Instagram

   Sign in with your email and connect your Instagram Business or Creator account through OAuth. DM Spark uses the official Instagram API—no password sharing. The connection is encrypted and you can disconnect at any time.

2. 2) Pick a Spark type

   Choose the Spark type that fits your workflow. If you're not sure, start with a DM Spark—it's the simplest to set up and test. You can always create Comment and Story Sparks later.

3. 3) Add your keywords

   Add one or more trigger keywords. Keep them short and memorable—single words work best. For Comment Sparks, you'll also select the specific post you want to monitor. You can add multiple keywords per Spark to catch variations (e.g., "link", "url", "website").

4. 4) Write your message

   Compose the DM your audience will receive. Lead with value—give them the link or info they asked for right away. Keep it conversational and include a clear call-to-action if you want them to take a next step.

5. 5) Test and go live

   Toggle the Spark on from your dashboard. Test it by sending yourself a DM with the keyword (from a secondary account) or commenting on your post. Verify the reply arrives correctly, then start promoting the keyword in your content.

Tips for high-performing Sparks

• Use short, clear keywords. "Link" beats "can you send me the link please". One word is ideal.
• Lead with value in your first sentence. Don't start with "Hey there!"—start with the link or resource they asked for. Thank them after.
• Include a clear CTA in your content. Tell your audience exactly what to do: "Comment RECIPE below and I'll DM you the full list."
• Start with one Spark, then expand. Get comfortable with how it works before creating multiple automations. Once you see results, expand to other Spark types.
• Keep your DM message fresh. If the link or offer changes, update your Spark. Stale messages lead to bad user experiences.
• Monitor your dashboard. Check how many messages each Spark has sent. This tells you which content formats and CTAs drive the most engagement.

FAQ